Real Estate SEO
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Integrating the New Google Analytics GA4 with Cameron Harris
Cam, Carrot’s Conversion Rate Optimization Specialist, walks us through integrating the new Google Analytics GA4 on your Carrot site. Timestamps0:00 Cam’s intro 0:32 Integrating Google Analytics 4 with your Carrot site 0:58 Why the switch from UA to GA4? 2:21 What do you need to do to make this switch? 3:02 What to look for in your Google Analytics account including how to tell the difference between the old UA properties vs the new GA4 properties 4:13 How to use the GA4 Setup Assistant 5:04 Extra GA4 settings 6:21 Where to find your new GA4 property number 6:46 Where to add your new GA4 property number to your Carrot site 8:00 The new GA4 dashboard + what is being measured out of the box 10:00 The video progress measurements + how video affects conversion on your site ResourcesThis page will show you step-by-step how to connect the new GA4 to your Carrot site. This page will show you how to convert your existing Universal Analytics Property To GA4 (Or See If Google Has Done It For Y
SEO Tips: The Value of Backlinks
There are lots of ways to get backlinks to your website. Some of them are significantly easier to get than others. In this week’s SEO tip, I want to cover backlink value. What determines the value of a backlink? A really simple way to to think about it: the easier the backlink is to get, the less impactful it will be.There are several different types of links, but all backlinks will have one of these two tags:DoFollow - These links are harder to get, but they tell Google spiders to follow the link AND to pass along SEO equity to the site that is linked. NoFollow - This link is easier to get and less valuable because it tells Google spiders NOT to follow the link and NOT to pass SEO equity.Types of links:Citations/Local Directories (Yelp, BBB, Google Maps, Yandex, etc.) - these links are very easy to get, but essential for Local SEO. Many of these directories are free to get and worth the time it takes to set up. Web 2.0 Links (Quora, Medium, Wikipedia, etc.) - these links are fai
Real Estate Investor SEO 101 + Predictions for 2023
Want to take advantage of SEO for the most motivated seller leads but don't know where to start? We're breaking down the 3 most important concepts you need to know to start ranking in Google. Bryan, the Search Engine Optimization specialist for Carrot.com, will be teaching you how to get started as well as sharing insights into where Google is heading in 2023 that you likely haven't heard about! Timestamps2:36 SEO explained simply4:30 How Google's algorithm is changing8:18 Side benefits of SEO13:49 Search intent explained16:43 First steps for SEO24:30 Duplicate content explained27:14 Optimizing your website30:53 Google My Business insights34:03 Getting reviews easily35:53 SEO Predictions for 2023 Ask any questions you have below 😃
Need-To-Know Changes Coming To Google Analytics with Cameron Harris
Cameron Harris is a Conversion Optimization Consultant (CRO) with Carrot and talks about Changes Coming To Google Analytics + How To Up-Level Your Analytics Game Timestamps2:04 Cam’s presentation intro 2:49 July 1st deadline to have GA4 setup on your site 4:53 Differences between UA and GA4 10:29 UI changes between UA and GA4 14:41 How to create a GA4 for your site 15:25 How Google Tag Manager fits in and how it can help you 17:50 How to Uplevel Your Analytics Game in 2023 + why it’s important 19:00 Learn with everyone else 19:33 Make a plan 21:08 Don’t overcomplicate it ResourcesIntroducing the next generation of Analytics + How to get started Neil Patel's user-friendly guide to GA4 GA4 vs. Universal Analytics - 7 key differences A Complete Tour of GA4 Link up any questions you have below 🥕
Google Tracking Template and Final URL Suffix
Can anyone help me figure out what this is and what I need to do here? I’m reading the Google help pages and it honestly feels like a circular firing squad. They define it, dont give you any example, and don't show you what to put in your site. Am I that dense? Or is this just Google having fun with people like me. I’ve spent the last hour reading, re-reading, pulling my hair out and jumpiing up and down yelling every possible swear word I can think of LOL,. BTW - the only reason I think I need this is because I’m at 100% optimization, yet it’s still telling me that my ad had a problem. I really don’t know what the problem is, other than between my ears. https://support.google.com/google-ads/search?q=what+is+my+tracking+template
SEO News Highlights - March 2023 Updates
Normally I research SEO industry trends each week and write my News Highlights at the end of the month, but things have been pretty torrential these past few months, so I'm likely going to make two posts in a month instead of one really long post. Here we go! Vimeo Improved Video SEO for Their CustomersGoogle’s Search Central team brings you this case study into how Vimeo addressed one of their biggest challenges by applying Google’s best practices. Vimeo’s problem was that they relied on their customers to handle the work of basic SEO, applying structured data, and submitting sitemaps. Customers weren’t doing this on their own, so many top videos by the service weren’t showing up in search.By adopting Google’s best practices and baking them into the way the product worked, they were able to get around these problems. For example, they made the ‘indexifembedded’ and ‘VideoObject’ markup part of their rules, and now customers don’t have to do anything for videos to be indexable.This is
Still need to implement GA4 (Google Analytics 4) on your site?
The deadline for Google sunsetting Universal Analytics is fast approaching on July 1, 2023. You will need to have the new GA4 Google Analytics setup and connected to your site before then. Don’t worry, we’ve got you covered!@PeterHart just published an update in the Carrot Help Center with directions, links, and screenshots to help you get this set up.You can find the Help Center doc here.Link any questions you have below!
First video blog
@beth HI Beth - I’m getting ready to post this for my first video blog. I’m talking about what we do to help people. Let me know what you think. I’ve asked my VA to clean it up a bit but the below link is the raw footage. Thanks.https://www.loom.com/share/399261b363ee4c928326fbefc68c9be4
SEO News Highlight - February 2023 Updates
Major Quality Improvement for Bing AI ChatbotMikhail Parakhin posted this on Twitter this weekend, saying, "Next week is going to be big. Major improvements in the quality of New Bing understanding are scheduled, ETA Thursday 23rd. Sports results will remain flaky for a couple more weeks, though."This couldn’t come at a better time considering the recent dumpster fire that was on Twitter just last week (TL:DR - Bing's new ChatGPT bot argues with a user, gaslights them about the current year being 2022, says their phone might have a virus, and says "You have not been a good user" New Google SEO Link Best PracticesFor the most part, things haven’t changed in how Google would like to see links & anchor text. If you would like to learn more about the specifics of which anchor text to use for links, then you can click on the reference link. See what I did there?One of the key takeaways from this document is that external pointing links will be less valuable as a ranking factor moving f
Will This Cannibalize my SEO Content?
Hello. I am looking to niche down some for city sites. At this point we have "We buy homes in ______" for 10+ cities in our local market. I want to niche down into condo's as well. Do you recommend, I do a city site for each condo territory? Or do you think it will cannibalize itself and work against us? Or just do one city site for condos and mention the other cities in one page? Thank you in advance!
SEO News Highlight - January 2023 Updates
There has been a lot that has happened recently, but I wanted to make sure that everyone is aware of how impactful 2022 was for the SEO industry as a whole. There were TEN updates that happened last year, here’s a quick review:Algorithm updatesThe page experience update for desktop: In February. Two core updates: In May and September. Two helpful content updates: the original release in August and a system update in December. Three product reviews updates: In March, July and September. A spam update: In October. A link spam update: In December. Google Helpful Content Update & Link Spam Update Delayed Rollout Due to HolidaysJohn Mueller confirmed that both updates were delayed by December 20th. He claimed that holiday delays may have played a role but did not provide a specific timeline for completion. Google has promised to post an update “when it’s done.”Several SEO tools recorded that while the process was slowed down, it did not appear to have stopped. A significant amount of SE
Adding citations on site?
Hello, I am new to this as of this January and my question is:As you gather backlinks/citations I read that it is beneficial to add links on our page back to your profile page on the website you have your business listed. Is this beneficial to do? Would you end up having 50 links listed on your page? It seems like that may not be beneficial? Thank you all for your responses
Study Shows Carrot Websites Dominate Rankings For “Sell My House Fast…
New blog post on the Carrot blog that look at a number of metrics for “Sell My House Fast” with lots of info and charts.You can see the blog post here:https://carrot.com/blog/carrot-websites-dominate-rankings/ Link up any questions you have about the blog post below 😃
ChatGPT and What it Means for SEO
Hi Carrot Fam!We have been talking a lot about AI (artificial intelligence) in the community and it’s a huge topic in SEO in general. This blog post talks about how AI is changing the we find information online, how we make content, how ChatGPT will impact SEO, and more.Have a look and let us know what you think in the comments 🤖https://carrot.com/blog/chatgpt/
Making a Good/Better/Best blog post from the Content Library
At Carrot, we frequently urge members to add unique content to their site, and an easy way to do so is by taking advantage of the thousands of blog posts available through the Automated Content Library. Rather than starting from scratch, this feature allows you to edit and build on pre-written, optimized content to quickly make it unique from other competitor sites publishing those same posts without making any changes. If you've never attempted to write a blog post or create new content, it can be difficult to know when to start editing, what to add, and when a post is finished: what are the practical steps to take in making a post from our Automated Content Library your own, and how can you boost your posts’ effectiveness even further? To demonstrate, we created three separate blog post versions based off of one article from our Automated Content Library. They are separated into Good/Better/Best iterations to give you a full understanding of what is needed to transform the original
SEO Highlights - ChatGTP and what it means for SEO (Jan. 2023)
Not much has happened so far this month (yet), but I wanted to share some SEO News that we’ve all heard, but haven’t fully understood its implications: ChatGTP and what it means for SEO… Will ChatGTP or Other AI Tools Kill Google?No, at least not for a LONG time. While chatbots aren’t necessarily new, they aren’t exactly out of beta either. There are 2 major reasons for this:AI and Chatbots are inherently biased because the answers are based on human-made data currently available online. That means racism, bias and misinformation can bleed into a chatbot's learning model, giving unsavory answers. It's why Microsoft had to hastily take its AI chatbot offline in 2016 shortly after it was introduced. Facebook parent Meta also introduced a chatbot, but it quickly began giving racist answers. It’s cost prohibitive. The processing required to deliver believable answers by scrubbing immensely large pools of data can get expensive. One estimate has OpenAI spending $3 million per month, and t
AI content tool alternatives
Has anyone used any of the AI content tools for all or part of their content writing or to rewrite parts of the Content Pack prewritten blog posts Carrot provides for Content Pro and Advanced Marketer members?If yes, which ones and how did you find the experience? Was it helpful? Would you use it again?
where do keywords go? are keyworkds SEO?
so i saw you’re selling keyword packs for 10/month. where do keywords go on the site? why would I buy them? can’t i just pick them off the google search hints? what’s the advantage? and if i do use my own, again - where do they go? this won’t let me choose the subject as keywords. so is it SEO or something else?
Planning location Pages: Canonical URL structure
Okay- so let’s talk about location pages.I am a real estate agent in a huge metro - millions of people.I assume I need to niche down for a variety of reasons.Question 1:Canonical URL… so the big city is Seattle, and there are many municipalities around here that could be considered suburbs, where the population is like 50K people. Let’s say Shoreline is one, where I live.Then within the Suburb, are many neighborhoods, such as gated communities and school districts, etc. that might have a few thousand people. Say, Richmond BeachShould I try to structure the page as: www.Home.com/locations/Shoreline/Richmond-Beach or should it just be www.Home.com/locations/Richmond-Beach ? It seems like my “locations” category page will be messy and all jumbled and hard to search, with thousands of neighborhoods, but maybe that’s okay and no one goes there anyway, this is just supposed to be found on the SERPs. Question 2:I talked with someone who is an SEO expert and webs
Should I Re-Do Old Blogs From Content Packs Or Focus On Moving Forward
Okay, I confess I was being lazy.I had scheduled my content packs, and got busy and didn’t end up modifying them to have unique content so they just auto-posted as-is.Is it worth going back to these old posts and improving them so they rank better, or would it be a better use of time to work on new posts that are higher quality moving forward.It seems like there is always more to do with SEO, and I’m never doing enough, so just trying to figure out the best use of time.Thank you,Emily
SEO News Highlight - E-A-T has Changed to E-E-A-T
Experience, Expertise, Authoritativeness, and Trust (E-E-A-T) Google said experience adds another level of quality to assess its search results. What is Google looking for with experience? Google said when you write the content, does that "content also demonstrate that it was produced with some degree of experience, such as with actual use of a product, having actually visited a place or communicating what a person experienced?" Google explained that there are "some situations where really what you value most is content produced by someone who has first-hand, life experience on the topic at hand." Google shared this example, "if you're looking for information on how to correctly fill out your tax returns, that's probably a situation where you want to see content produced by an expert in the field of accounting. But if you're looking for reviews of a tax preparation software, you might be looking for a different kind of information—maybe it's a forum discussion from people who have expe
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