This may seem like an obvious statement, but a great connection point for site visitors is to highlight company work within the community or organizations you donate to. On ProServe, it’s a really fun part of the project to work into the site...after all, the desire to have a broader impact on our respective communities outside of the transactions or business itself is a big part of why Carrot exists!
So, is this something you all choose to advertise/highlight on your homepage or elsewhere on the site? For those who don’t, is there a specific reason why you may be hesitant to do so? I’m very eager to hear you all on this topic! My hope is that this conversation may inspire someone who is wondering how they can creatively use their business to make a positive impact in their market.