What is your biggest challenge or frustration in your business right now?
I’ll start. Lead quality for me has dropped in the past 6 months...deals are getting harder for me. I think it’s temporary, but its definitely unknown. And unknown = Tim stresses lol.
Biggest challenge in your business right now?
Userlevel 4
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Userlevel 7
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Hey
Any theories on why your lead quality has dropped in the past 6 months?
What steps are you taking or considering (if any) to increase your lead quality?
Userlevel 5
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unknown = Tim stresses lol.
Same for John.
Almost all the leads I’m getting are from “retail” type sellers.
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Userlevel 7
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The logo looks right but the address and phone number don’t match what’s on your site:
Userlevel 5
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@Beth I hired a company that is doing Facebook marketing for me, generating inbound leads
The logo looks right but the address and phone number don’t match what’s on your site:
it is my information. my carrot site info is my “business address”. embarrassingly enough, i’m not sure what you mean by my google business profile. i remember entering the data in this regard, and i don’t even know how i got there. if i remember correctly, the questions led me down a path where I was trying to “mark” where I own property. there should be a second location. all three phone numbers are mine. the one on the left is the one on my carrot site and my inbound seller lead phone number. the 856 number is my g-voice number that I’m using to funnel rental calls with in front of the building on the right. this i own, and i’m currently marketing to get rented. the 201-400-4938 number is my personal cell phone number and my “business” number for all non marketing type calls
when you lay it out like you do, i have to ask, how much am i screwing it up?
I hope you can understand what I’m trying to say here. I clicked your link to the bus profile and it does look really messed up and conflicting info. So I will wait to make any changes until I hear back.
Userlevel 7
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For the facebook marketing, are they driving potential leads to your homepage or somewhere else? Are the leads targeting motivated sellers or are the ads general enough that they are attracting retail leads? Is the facebook marketing where your retail leads came from?
Is this your facebook business page: https://www.facebook.com/profile.php?id=100068845831488
If yes, adding the facebook icon to your site can help google better understand who you are and who you serve. This page will show you how: https://help.carrot.com/tutorial/add-or-remove-social-media-links/
Ideally all of the places where you have your business name and address listed should match. This helps google understand that all of the mentions are the same business. This page talks about what the google business profile is and what it does: https://www.semrush.com/blog/google-my-business/
This page talks about what NAP (name, address, phone number) is and why it’s important to be consistent: https://carrot.com/blog/citations-for-real-estate/
You aren’t screwing up! We are just refining.
Thanks for your help with this.
Userlevel 5
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For the facebook marketing, are they driving potential leads to your homepage or somewhere else? Are the leads targeting motivated sellers or are the ads general enough that they are attracting retail leads? Is the facebook marketing where your retail leads came from? So the marketing brings the lead to a questionnaire, which ultimately funnels into my CRM which is proprietary to the marketing company. The ads are supposed to bring in motivated sellers. It’s possible, after a sales training call today, that I have not been extracting the true motivation from the seller when we do connect either via text or phone. Seems sellers are guarded to begin with. And they aren’t honest, because I get fake phone numbers, and also answers to questions on the survey that don’t jive with their answers when I talk with them. I have asked them about directing the lead to my carrot site after they finish the survey. That is a TBD. All the leads have been inbound via the FB so retail yes - but I could be mistaken on some , but accurate with others. Make sense?
Is this your facebook business page: https://www.facebook.com/profile.php?id=100068845831488 So please read this email - skip to the 2nd paragraph of my email below Will’s reply re: the Zapier integration: ( I deleted some other info that’s not pertinent. If you want, I can send you a Pdf of the entire thread)
| Hey John, Will here. Sorry for any confusion, I see you had been communicating with Ghiezel as well. I have your billing updated to extend through Feb 18th, 2024 to account for the time paid from your first annual billing! You're good there. For your other two sites, that's totally up to you! We have members build them out themselves, work on them with a VA or business partner, or have them built out by us as well. So, that's completely up to you. I would recommend focusing on your primary site first, and then launch the other sites once you are bringing in consistent leads. Have you been able to follow this tutorial for posting blogs to FB? https://help.carrot.com/tutorial/automatic-blog-posting-to-facebook-business-page/ This is our tutorial for using Zapier to connect with Facebook to automatically post blogs. I can check with our team about the $75 integration service and if we could ensure it covers that. I'm not sure about the 3 different FB accounts, that would be something on the FB side of things you'd need to figure out. Let me know if you had other questions. | |||||
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| On Mon, Dec 19, 2022 at 09:44 PM, "John Lewis" <john@beaconrealtyinvestments.com> wrote: Hi Will – thanks for your email. I think something got lost in the translation here, so to speak. I was asking Ghiezel what other investors do with the other 2 sites; as in how do they deploy them strategically. I was also asking: who do the other investors use to create their other websites ( the 2 of the 3 that are not produced by the CSU)? Are they using someone or some team at Carrot? Or are they using a VA that does these types of things? I wasn’t asking about Podio or Zapier or integrating either of them. However, since we’re on the topic, I am having continued struggles with Zapier. They insist everything is set up right for my weekly blogs to post to my Facebook page. But that only happens sporadically. And to further frustrate me, they only offer help via email. And they don’t respond in a timely fashion. By the time I get their email, I have moved on to other issues, and it becomes an afterthought. So I don’t think you, Carrot, can do anything there. Unless, your team can fix it all up for the $75 mentioned below. There seems to be some confusion and conflict between my personal account and my business page and business account. A few years ago, I set up my business on FB as a separate account, because that was that path I was led down using FB as a guide. Then, all of a sudden, it seemed, they connected my business account with my personal, and my name is on both. But Zapier is seeing it as 3 different accounts. So I don’t know what to do there. If $75 will fix this issue, I’m in!! I just need some sort of assurance that once it’s fixed, it will remain fixed. I say that because, it’s been “fixed” multiple times, only to be broken again, multiple times. Hope you can follow what I’m saying. Look forward to your feedback. Regards,
John S. Lewis 201-400-4938 john@beaconrealtyinvestments.com
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If yes, adding the facebook icon to your site can help google better understand who you are and who you serve. This page will show you how: https://help.carrot.com/tutorial/add-or-remove-social-media-links/ I will wait to here back from you on the above prior to adding this.
Ideally all of the places where you have your business name and address listed should match. This helps google understand that all of the mentions are the same business. This page talks about what the google business profile is and what it does: https://www.semrush.com/blog/google-my-business/
This page talks about what NAP (name, address, phone number) is and why it’s important to be consistent: https://carrot.com/blog/citations-for-real-estate/
You aren’t screwing up! We are just refining. <--Thanks I’ve read the pages, - I will need to read again at not 3AM :-)
Thanks for your help with this.
Userlevel 7
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I’m sorry to hear that your zapier integration isn’t working. I don’t think our integration service will help with this issue.
What I usually recommend for posting blog posts on facebook (or any other social media) is to write a short paragraph summarizing the blog post + add why you think the reader will find the blog post valuable. Why they should click through to the blog post on your site. This looks more personal (less automated). When you do this be sure to include the url with your custom domain name. An example url with your custom domain name is: https://www.beaconbuyshomes.com/blog/absentee-owners-can-sell-a-house-in-new-jersey/
Is this the paragraph for your other question? Or was your question about the zapier integration?
“For your other two sites, that's totally up to you! We have members build them out themselves, work on them with a VA or business partner, or have them built out by us as well. So, that's completely up to you. I would recommend focusing on your primary site first, and then launch the other sites once you are bringing in consistent leads.”
Let me know if I missed any of your questions and thanks for your help with this.
Userlevel 4
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It can take 40-50 FB leads to get a deal and it may take time. Granted results vary over time. Stay patient, the process does work over the long run. It typically takes 6-9 months to make your marketing dollars back in this business.
Userlevel 2
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- As a real estate agent, I would love these leads, but I can’t pay you a referral fee (illegal in my state).
I would suggest partnering with a realtor who has a good follow-up plan for these sellers and have them pay for a portion of your facebook advertising cost.
People in the industry have told me these leads may cost $20-30 each and maybe 1 in 50 would convert.
***
I would also talk to your facebook lead gen team and ask them what they are incentivizing. usually they have the ads set up to INCLUDE as many people as possible, so they get as many lead form sign ups as they can and you think they are doing something.
It may be better to EXCLUDE people from the ad - “Have a beautiful home you want to sell next year, don’t call us! Have an ugly home you need sold YESTERDAY?… fill out this form.”
You will get fewer lead sign ups, but more liklihood of motivated seller.
The Facebook leads will get better over time as they get an idea of who fills out the form.
You may have tested your way into finding a cache of crummy leads who are happy to fill out forms, but not motivated to sell their house…
Emily
Userlevel 5
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The logo looks right but the address and phone number don’t match what’s on your site:
HI Beth - so first chance to really look at this with my VA. the business profile is linked into my personal gmail account. for consistency, i would guess that i would want it linked to my business gmail. would you agree? if yes, then do you know if “transferring ownership” is the right methodology to migrate? so we found help on this on google itself. made the transfer. so baby steps, getting it right.
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Userlevel 5
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Well I just with it.since apparently I'm not the only one as I found this:
"I accidentally created my business page on my personal gmail account.Can I change it to busin. email"
Userlevel 4
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The email used on your GMB doesn’t really matter, as long as you are able to receive emails at that address.
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