Hey Carrot Fam!
We had a great discussion with our in house Content Strategist Brady Winder.
Here’s the recording with timestamps and resources linked up below.
Timestamps
- 0:00 Intro + Brady’s backstory
- 4:49 Video storytelling tips
- 6:24 Why is video marketing so important?
- 8:24 How does video marketing impact seo and what role does it play in ranking my site?
- 11:54 So would you recommend we add a video next to our about us page or on the homepage?
- 13:48 How can someone get started in video marketing?
- 17:12 How many minutes should the videos be + how many videos per week?
- 20:25 Building an audience and becoming an influencer vs videos for leads
- 22:12 How does video marketing look different for investors vs. agents?
- 24:10 What would good video marketing look like for a hybrid (investor/agent)? Type of videos, content, etc.?
- 26:17 Market updates as video content for building credibility and authority
- 27:54 Are animations good videos for my business?
- 30:39 Do I need to appear on camera?
- 32:20 What kind of equipment do I need if I’m just getting started + how important is audio quality?
- 34:40 Is google looking at the video transcript?
- 37:04 How can I structure my videos to tell a better story?
- 41:56 How can I get better at being on camera?
- 45:53 Besides YouTube/Facebook/blogs, where else can we upload/post our videos?
- 49:01 What is split testing on Facebook?
- 50:56 What should I do if I’m not good at memorization?
- 55:12 Any tips for creating compelling thumbnails for my videos so my videos stand out?
- 58:55 What has been helpful for Brady including competitive research
- 1:00:19 How do you promote your videos?
- 1:01:01 Youtube shorts: do they perform for Carrot
- 1:02:34 Google (YouTube)/Facebook ads for YouTube videos: what can you tell us?
- 1:06:20 Should I upload my video straight to Facebook or post the YouTube link?
Resources
Video and youtube
- More video resources: https://go.carrot.com/video/
- Trevor’s blog post on how to create real estate content in under 10 minutes with Carrot’s VideoPost: https://carrot.com/blog/how-to-create-real-estate-content/
- Carrot video how tos playlist: https://www.youtube.com/playlist?list=PLTngSzzM_XqUFG1Vr4BAL5S8kdIA2DlwU
- VideoPost SEO Optimization: https://help.carrot.com/guide/evergreen-marketing/on-the-job-authority-content/videopost-optimization/
- How to add your youtube video to your pages: https://help.carrot.com/tutorial/youtube-block/
- More info on the VideoPost feature: https://carrot.com/blog/automatic-video-post-transcription/
- Using the VideoPost Transcription Service: https://help.carrot.com/tutorial/how-to-publish-a-videopost/
- How to create a youtube channel https://support.google.com/youtube/answer/1646861?hl=en
- Videos on how to make engaging thumbnails: https://youtu.be/aBUcO_wAf08
https://www.youtube.com/watch?v=4X3efQiR6tA - YouTube SEO: How to Optimize Videos for YouTube Search: https://blog.hubspot.com/marketing/youtube-se
How to Upload a Video to YouTube From iPhone or Android
How to Upload a Video to YouTube and Customize Its Settings - Just as a reminder, you will want to upload your videos to your YouTube channel, then embed them on your Carrot site. Also, remember to upload your video straight to Facebook instead of bringing in the video from YouTube.
- The Real Estate Investor’s Video Marketing Playbook: https://carrot.com/guides/video-marketing-playbook-investor/
- How to upload videos to Pinterest: https://outofthe925.com/how-to-upload-videos-to-pinterest/#:~:text=Click%20on%20the%20plus%20icon,file%20you%20want%20to%20upload
Mentioned in our conversation
- DJI: wireless mics: https://www.dji.com/mic
- Rode mics: https://rode.com/en-us
- AIDA storytelling framework: https://blog.hubspot.com/marketing/aida-model
- PASTOR storytelling framework: https://thinkinsights.net/consulting/pastor-framework-proposals/
- The hero’s journey storytelling framework: https://en.wikipedia.org/wiki/Hero%27s_journey
- How to run split tests or A/B testing on Facebook: https://www.facebook.com/business/help/1738164643098669?id=445653312788501
- TubeBuddy: https://www.tubebuddy.com/
- VidIQ: https://vidiq.com/
I know this is a lot of info! Let us know if you have any questions and/or need more clarification on anything in the video and/or about video marketing!